Olov Hallberg has 15+ years of communication and PR, within food, drinks, events and NGOs. He is as passionate for strategy as he is for wine, and during 2022 he decided to found Malolactic - a PR & communication agency taylor made for wine related communication and premium brands.

Communication strategy

We love strategy. Regardless of task, Malolactic work strategically in everything we do. It's our job to enable you to think long-term.

PR and media relations

Call us old-fashioned, but Malolactic see media relations and a strong network amongst journalist as the core of good PR. Pressreleases, op-eds and journalist events is the bread and butter of what we do.

Social media

Social media is a strong factor in today's media climate. We do quality social media strategies and plans, content creation and advertising.

Clients 2023

Brännland Iscider, Star Wine List, Löfbergs, RareWine Invest, Vinkällaren Grappe, Munskänkarna